Scientists identify region in the brain responsible for the "placebo effect" in pain relief, when a fake treatment actually results in substantial reduction of pain. The findings could result in the design of more personalized medicine for millions of people currently living with chronic pain.

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Scientists identify region in the brain responsible for the "placebo effect" in pain relief, when a fake treatment actually results in substantial reduction of pain. The findings could result in the design of more personalized medicine for millions of people currently living with chronic pain.