Dr. Aramis Odysseus: Plain packets help smokers quit by killing brand identities - Making all cigarette packets look the same reduces the positive feelings smokers associate with specific brands and encourages quitting, Australian research shows.

25 February, 2017

Plain packets help smokers quit by killing brand identities - Making all cigarette packets look the same reduces the positive feelings smokers associate with specific brands and encourages quitting, Australian research shows.

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Plain packets help smokers quit by killing brand identities - Making all cigarette packets look the same reduces the positive feelings smokers associate with specific brands and encourages quitting, Australian research shows.

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