Your Brain Can Fool You Into Hating Something You Actually Like

Dr. Peter Noel Murray, writing for Psychology Today, explains:

A customer could have a great experience with a product or service, but only have bad memories when thinking about it later. Here's how. Let's say you are on vacation and have dinner at the best restaurant recommended to you. Perfect table. Food is exquisitely prepared. Wonderful wine. The experience is fantastic. However, when clearing the table the waiter spills coffee into your lap. Odds are that the coffee spill will degrade your memory of the food and wine, no matter how exceptional you otherwise would have remembered them. And if the hot coffee burned a leg or damaged an expensive dress or suit, the wonderful dining experience may not be remembered at all.

Basically, when something bad happens it overwrites the good portions of your memory. So the best plan of action in such situations is to focus on the positive aspects of the experience. Optimist have it easy here! :)

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