New study finds that saying “I can have it some other time” instead of “no, not ever” increased ability to resist temptation. The authors argue that this leads to a reduction in desire and has powerful consequences for our understanding of self-control.

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New study finds that saying “I can have it some other time” instead of “no, not ever” increased ability to resist temptation. The authors argue that this leads to a reduction in desire and has powerful consequences for our understanding of self-control.