New study found that strategic use of arrows on grocery floors increased spending on fruits and vegetables, without increasing shoppers' overall spending. This suggests that in-store marketing, rather than factors like price or location, may help explain why produce is infrequently purchased.

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New study found that strategic use of arrows on grocery floors increased spending on fruits and vegetables, without increasing shoppers' overall spending. This suggests that in-store marketing, rather than factors like price or location, may help explain why produce is infrequently purchased.