When psychologists offered taste testers meat samples with background stories -- where the meat came form and how it was raised -- consumers tended to prefer the meat they thought was humanely cared for and processed over samples they believed to be sourced from factory farms.

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When psychologists offered taste testers meat samples with background stories -- where the meat came form and how it was raised -- consumers tended to prefer the meat they thought was humanely cared for and processed over samples they believed to be sourced from factory farms.