Political and business leaders who change their moral stance are perceived not as brave, but hypocritical and ineffective, finds new research (total N=5,552). The results suggest that abandoning a moral position will almost certainly cost you.

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Political and business leaders who change their moral stance are perceived not as brave, but hypocritical and ineffective, finds new research (total N=5,552). The results suggest that abandoning a moral position will almost certainly cost you.