Sales staff more likely to recommend round-shaped products to obese customers, but narrow products are more likely recommended to thin customers due to 'a combination of shape and trait‐congruency, whereby individuals choose products for others based on shared dimensions of the person and product.'

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Sales staff more likely to recommend round-shaped products to obese customers, but narrow products are more likely recommended to thin customers due to 'a combination of shape and trait‐congruency, whereby individuals choose products for others based on shared dimensions of the person and product.'