People who see patterns where none exist, also known as apophenia, are more receptive to “pseudo-profound bullshit” (PPBS), a class of meaningless statements designed to appear profound, suggests a new study.

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People who see patterns where none exist, also known as apophenia, are more receptive to “pseudo-profound bullshit” (PPBS), a class of meaningless statements designed to appear profound, suggests a new study.