Anti-vax parents with high hesitancy for vaccinations were twice as likely to emphasise purity and liberty as moral values, compared with low hesitancy parents. When the team looked at the claims made on anti-vaccination websites, they found that these often appeal to the same moral values.

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Anti-vax parents with high hesitancy for vaccinations were twice as likely to emphasise purity and liberty as moral values, compared with low hesitancy parents. When the team looked at the claims made on anti-vaccination websites, they found that these often appeal to the same moral values.