We've misunderstood the Backfire Effect - New research shows people accept fact-correction, but keep their opinions. This happens because facts are used to justify prior opinions, not as a basis for them; when one fact gets corrected, another, favorable to the prior opinon, takes its place.

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We've misunderstood the Backfire Effect - New research shows people accept fact-correction, but keep their opinions. This happens because facts are used to justify prior opinions, not as a basis for them; when one fact gets corrected, another, favorable to the prior opinon, takes its place.