A fear of dying plays a role in people buying bottled water, even though they know it may not be good for them or the planet, a study has found. The study suggests that most bottled-water advertising campaigns target a deep psychological vulnerability in humans, compelling them to buy products.

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A fear of dying plays a role in people buying bottled water, even though they know it may not be good for them or the planet, a study has found. The study suggests that most bottled-water advertising campaigns target a deep psychological vulnerability in humans, compelling them to buy products.