Boosting testosterone makes men prefer higher-status products. Findings align with examples from the animal kingdom that connect transient increases in testosterone levels to a rise in behaviors aimed at boosting social rank. It could eventually help explain and predict patterns in consumer behavior

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Boosting testosterone makes men prefer higher-status products. Findings align with examples from the animal kingdom that connect transient increases in testosterone levels to a rise in behaviors aimed at boosting social rank. It could eventually help explain and predict patterns in consumer behavior