Sticking With The Wrong Choice - People remain committed to a choice, even when a clear alternate choice is better, because of time, effort, or money already invested - a cognitive phenomenon known as the “sunk cost fallacy”. New research discover that this occurs in mice and rats as well as humans.

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Sticking With The Wrong Choice - People remain committed to a choice, even when a clear alternate choice is better, because of time, effort, or money already invested - a cognitive phenomenon known as the “sunk cost fallacy”. New research discover that this occurs in mice and rats as well as humans.