It pays to be pessimistic, suggests new research into entrepreneurs. A new study suggests that optimistic thinking is leading people to set up businesses that are doomed to fail, finding that business owners with above average optimism earned some 30% less than those with below average optimism.

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It pays to be pessimistic, suggests new research into entrepreneurs. A new study suggests that optimistic thinking is leading people to set up businesses that are doomed to fail, finding that business owners with above average optimism earned some 30% less than those with below average optimism.