The order of response options on online questionnaires impacts respondents' choice, suggests a new study. The first option is chosen most often. This ‘primacy effect’ is higher for people without a degree, and may be due to a reluctance to spend time and effort reading all the answers (n=22,910).

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The order of response options on online questionnaires impacts respondents' choice, suggests a new study. The first option is chosen most often. This ‘primacy effect’ is higher for people without a degree, and may be due to a reluctance to spend time and effort reading all the answers (n=22,910).