Disguises are surprisingly effective: Superficial but deliberate changes in someone’s facial appearance, such as a new hairstyle or complexion, are effective in identity deception, reducing the ability of participants to match faces by around 30%, even when they were warned, finds new study.

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Disguises are surprisingly effective: Superficial but deliberate changes in someone’s facial appearance, such as a new hairstyle or complexion, are effective in identity deception, reducing the ability of participants to match faces by around 30%, even when they were warned, finds new study.