New evidence finds standardized cigarette packaging may reduce number of people who smoke. Standardized tobacco packaging places restrictions on the appearance of tobacco packs so that there is a uniform colour (and in some cases shape), with no logos or branding apart from health warnings.

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New evidence finds standardized cigarette packaging may reduce number of people who smoke. Standardized tobacco packaging places restrictions on the appearance of tobacco packs so that there is a uniform colour (and in some cases shape), with no logos or branding apart from health warnings.