The alcohol industry appears to mislead the public and be engaged in extensive misrepresentation of evidence about alcohol-related risk of cancer, through 3 main strategies: (i) denial/omission (ii) distortion and (iii) distraction. These activities have parallels with the tobacco industry.

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The alcohol industry appears to mislead the public and be engaged in extensive misrepresentation of evidence about alcohol-related risk of cancer, through 3 main strategies: (i) denial/omission (ii) distortion and (iii) distraction. These activities have parallels with the tobacco industry.