Lonely and non-empathetic people may be more likely to make unethical shopping decisions - Lonely consumers are capable of behaving morally, but aren't motivated to, according to new research, which found that participants who felt lonely and had low levels of empathy cheated more often.

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Lonely and non-empathetic people may be more likely to make unethical shopping decisions - Lonely consumers are capable of behaving morally, but aren't motivated to, according to new research, which found that participants who felt lonely and had low levels of empathy cheated more often.