Fake warnings on e-cig ads distract kids from truth. Messages such as “IMPORTANT: Contains flavor” appeared atop the ads in large print inside a box, mimicking the format of the then-upcoming federally mandated message – “WARNING: This product contains nicotine. Nicotine is an addictive chemical.”

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Fake warnings on e-cig ads distract kids from truth. Messages such as “IMPORTANT: Contains flavor” appeared atop the ads in large print inside a box, mimicking the format of the then-upcoming federally mandated message – “WARNING: This product contains nicotine. Nicotine is an addictive chemical.”