A study shows that our attitudes can be influenced not only by what we actually experience but also by what we imagine. The phenomenon is based on activity in a particular location in the front of our brains, the ventromedial prefrontal cortex.

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A study shows that our attitudes can be influenced not only by what we actually experience but also by what we imagine. The phenomenon is based on activity in a particular location in the front of our brains, the ventromedial prefrontal cortex.