In a world of sympathetic villains and flawed heroes, people still like fictional characters more when they have a strong sense of morality, a new study (n=262) finds. Character morality is intricately tied to how much people like them.

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In a world of sympathetic villains and flawed heroes, people still like fictional characters more when they have a strong sense of morality, a new study (n=262) finds. Character morality is intricately tied to how much people like them.