How taste, touch and sound affect when you buy: Advertisements highlighting more distal sensory experiences (sight/sound) lead people to delay purchasing, while highlighting more proximal sensory experiences (touch/taste) lead to earlier purchases, as reported in the Journal of Consumer Research.

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How taste, touch and sound affect when you buy: Advertisements highlighting more distal sensory experiences (sight/sound) lead people to delay purchasing, while highlighting more proximal sensory experiences (touch/taste) lead to earlier purchases, as reported in the Journal of Consumer Research.