A cheap and effective new catalyst developed using gelatin, the material that gives Jell-O its jiggle, can generate hydrogen fuel from water just as efficiently as platinum, currently the best — but also most expensive — water-splitting catalyst out there.

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A cheap and effective new catalyst developed using gelatin, the material that gives Jell-O its jiggle, can generate hydrogen fuel from water just as efficiently as platinum, currently the best — but also most expensive — water-splitting catalyst out there.