Tweets that included a combination of moral and emotional words tended to have more retweets, not just emotional language by itself, suggesting that the inclusion of moral language was key, based on a new study of tweets sent by politicians leading up to the 2016 election.

See the source article by following the link below:
Tweets that included a combination of moral and emotional words tended to have more retweets, not just emotional language by itself, suggesting that the inclusion of moral language was key, based on a new study of tweets sent by politicians leading up to the 2016 election.