Marketing of opioid products to physicians was associated with increased opioid prescribing and, subsequently, with elevated mortality from overdoses, finds a new US study. Amid a national opioid overdose crisis, reexamining the influence of the pharmaceutical industry may be warranted.

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Marketing of opioid products to physicians was associated with increased opioid prescribing and, subsequently, with elevated mortality from overdoses, finds a new US study. Amid a national opioid overdose crisis, reexamining the influence of the pharmaceutical industry may be warranted.