People should avoid social media after a failure because a culture of happiness may increase rumination over failure. The greater emphasis a culture places on happiness, and the greater the societal pressure is to not experience negative emotions, the more poorly we might react to negative emotions.

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People should avoid social media after a failure because a culture of happiness may increase rumination over failure. The greater emphasis a culture places on happiness, and the greater the societal pressure is to not experience negative emotions, the more poorly we might react to negative emotions.