The urge to squeeze or even bite a cute puppy, or being compelled to pinch a baby’s cheeks without a desire to harm it, is called “cute aggression”, and a new electrophysiology (ERP) study is the first to confirm a neural basis for this phenomenon.

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The urge to squeeze or even bite a cute puppy, or being compelled to pinch a baby’s cheeks without a desire to harm it, is called “cute aggression”, and a new electrophysiology (ERP) study is the first to confirm a neural basis for this phenomenon.